George Gilder in Wired..
Having clambered well up the petascale slope, Google has a privileged view of the future it is building – a perspective it’s understandably reticent to share. Proud of their front end of public search and advertising algorithms, the G-men hide their hardware coup behind an aw-shucks, bought-it-at-Fry’s facade. They resist the notion that their advantage springs chiefly from mastering the intricate dynamics of a newly recentralized computing architecture. This modesty may be disingenuous, of course, but amid the perpetual onrush of technological innovation, it may well be the soul of wisdom. After all, the advantage might turn out to be short-lived.